Resources
Fit the tool to the job
This matrix, adapted from Dr. Peter Sandman’s work on outrage management, reminds us to tailor our approaches to the situation at hand. Consider the actual level of public risk vs. the level of public concern. If they are disproportionate, you are in either a risk communication or an awareness-raising situation.
Recent posts
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Elements of a newsworthy story
Wondering why your stories aren’t being picked up by journalists? Perhaps you’re missing one of these crucial elements.
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10 core crisis communications principles
That thing you hoped would never happen, happened. You’re in crisis mode. Now what?
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Answer the question, please
Instead of shying away from tough questions, tackle them head-on to demonstrate transparency and resilience.