Resources
Elements of a newsworthy story
Wondering why your stories aren’t being picked up by journalists? Perhaps you’re missing one of these crucial elements.
How does your story affect people? Who are the people it impacts? What’s the problem and how are you solving it? Is there a timely ‘hook’ that makes it relevant to the outlet’s audience? Or maybe there’s something interesting or unusual you can share (first in Canada, largest of its kind, world record!).
Check at least one of these boxes to ensure your story is worth pitching.
Emotion
Interesting
/unusual
Tension
Timely
Recent posts
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Elements of a newsworthy story
Wondering why your stories aren’t being picked up by journalists? Perhaps you’re missing one of these crucial elements.
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10 core crisis communications principles
That thing you hoped would never happen, happened. You’re in crisis mode. Now what?
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Answer the question, please
Instead of shying away from tough questions, tackle them head-on to demonstrate transparency and resilience.