Executive and team training
Hone skills.
Build confidence.
Be heard.
This isn’t your old-school media training.
And we’d argue it’s better.
We design custom training programs that help people speak clearly, confidently and like themselves — whether they’re facing media, stakeholders or a room full of employees.
Yes, we still do media training. In fact, it’s one of our specialties. We’ve lived in newsrooms, built the relationships and coached people through the toughest interviews of their careers.
Our approach is about building confidence, not scaring people into silence. We don’t do “gotcha” drills or preach outdated rules. We help you understand the landscape, learn how to adapt and feel ready for whatever comes.
Because being a good communicator isn’t about sounding like a polished robot. It’s about being real, connecting with your audience and knowing how to land your message under pressure.
Service breakdown
We tailor every session to your people and your pressure points. Here are some of our core offerings:
Media training
Understand how journalists think, what they need and how to work with them — not against them.
Spokesperson coaching
One-on-one or small group coaching that builds confidence, message discipline and adaptability.
Message delivery
We’ll help you find your voice and make it resonate with whoever your audience is.
Presentation and public speaking
Build presence and clarity for speeches, panels, keynotes and tough crowds.
Stakeholder engagement skills
How to listen well, respond thoughtfully and build trust — especially in tense situations.
Q&A strategy
Learn how to hold your ground, stay on track and answer the question without losing your message.
Comms 101
Give your non-comms folks the basics they need to represent the brand — and themselves — well.
Media 101
We cover what your team — from frontline staff to C-suite — needs to know to avoid being misquoted or caught off guard.
Leadership communication
Help your operational leaders get results from their teams through more effective communication.
Strategic thinking
Ensure everything your communications team does is grounded in strategy.
Highlights
Recent training clients have included energy companies of all kinds, a regulator, an industry association, a small municipality, global companies, a startup, heavy industry and a seniors housing supplier. Here’s a sampling:
Stakeholder engagement — oil and gas
Completed stakeholder engagement training for employees in a variety of externally facing roles for one of Canada’s leading conventional oil and gas producers.
Leadership comms — heavy industry
Provided communications skills training for approximately 160 supervisors and superintendents of a major unionized industrial operation, in multiple sessions.
Media training — oilsands
Serve as regular media trainer for small groups and individual executives in Calgary and Fort McMurray for a major oilsands producer.
Executive comms coaching — energy
Provided one-on-one communications effectiveness coaching for a senior executive in the energy sector as she embarked on a new role.
Stakeholder engagement — housing
Delivered a hands-on stakeholder engagement training session to leaders of a large seniors housing organization.
Strategic comms planning — regulator
Delivered a series of training presentations and rehearsal sessions covering strategic communications planning to staff of a regulatory organization.
FAQ
What’s different about your media training?
We focus on collaboration, not confrontation. We’ve done the old-school “gotcha” drills – and we’ve seen how they can make people defensive, uncomfortable and less likely to step up. That’s not our style. Our approach builds real confidence by helping people understand how media works today — and how to show up prepared, not defensive.
(That said, we can also bring the heat for seasoned spokespeople who need a challenge.)
Do you do individual coaching?
Yes. Many of our clients are executives who need a quick, targeted refresh before a big moment — like a media interview, panel event or keynote. We’re known for breaking through with reluctant trainees and making it painless.
What’s the difference between media training and your other training services?
Effective communication to any audience requires a core set of consistent skills, including planning your story and key messages, and handling difficult questions. These skills are valuable in a wide range of organizational contexts. For a trainee who may be asked to do a media interview, we add concepts and techniques that are specific to that rather transactional form of communication.
Can you train teams who aren’t in comms roles?
Absolutely. We regularly work with operational leaders, frontline supervisors, HR teams and more, giving them the communication tools they need to represent the organization well, even if it’s not “in their job description.”
Do you offer crisis communication training?
We do. We help leaders and teams prepare for high-pressure moments with scenario-based coaching, real-time drills and lessons learned from actual crisis events.
Can we combine training sessions with other services?
Yes — we often build training into broader engagements like comms strategy, stakeholder engagement or issues management. It’s an easy add-on when we’re already inside your world.
Related links
Services
Media relations
Stakeholder engagement
Issues management
Crisis
management