Crisis management
The pressure’s on. Stay steady.
When the heat’s on, you don’t
need hype. You need help.
Crisis hits hard and fast. How you respond in the first few hours can shape what happens next.
We’re here to help you make smart decisions, say the right things and steady the room. Fast.
This isn’t our first crisis. It might be yours. That’s why you want us in your corner.
Service breakdown
Crisis response looks different for every team. We plug in where we’re needed, roll up our sleeves and work with your team to respond with clarity and control. Here’s how we can help:
Crisis training
Build your team’s confidence with custom sessions that simulate the pressure so you stay focused when it’s real.
Strategic counsel
Calm, experienced guidance to help you assess risk, make decisions and stay steady.
Media response strategy
From holding statements to live interviews or press conferences, we help you stay composed and on message.
Message and Q&A development
Clear, human language that resonates with your audience and holds up under pressure.
Internal communication
Keep your team informed, aligned and supported to maintain trust and reduce confusion.
Stakeholder updates
Timing, tone and trust. We help you craft the right message for the people who matter without adding fuel to the fire.
Spokesperson prep
Focused coaching for leaders and spokespeople who are likely to find themselves in the hot seat.
Writing under pressure
Holding statements, news releases, speeches, all-staff notes. Whatever you need to say, we find the right words, quickly.
Post-crisis debrief
Capture lessons learned and repair trust without rewriting the story.
Highlights
Most of our crisis work happens behind the scenes, but here’s a glimpse of the pressure-tested support we’ve provided:
Crisis training
Delivered customized crisis communication training for oilsands and seniors housing operations.
Employee fatality
Supported a customer-facing business through the aftermath of an on-site employee fatality.
CEO termination
Guided the board of a post-secondary institution through the dismissal of a senior executive.
Harassment allegations
Helped a sport organization navigate public fallout following harassment allegations.
Leader on the hot seat
Advised an elected official at the centre of a fast-moving media storm.
Spills, fires and natural disasters
Supported public information officer (ICS structure) for an oilfield drilling fatality, oil spills, a wildfire that threatened an industrial operation and a gas plant operational upset.
FAQ
What is crisis communication?
Crisis communication is about helping organizations respond clearly and credibly when the pressure’s on. It’s not just about media statements — it’s about protecting trust, maintaining relationships and making good decisions in tough moments.
What kinds of crises do you help with?
We’ve supported clients through operational incidents, internal investigations, leadership issues, tragic events, public backlash, emergency closures and fast-moving media cycles. If it’s high pressure, reputation sensitive and hard to navigate, we’re built for it.
Are you a full-service crisis firm?
We plug into your existing structure to offer strategic counsel, hands-on support and calm thinking when you need it most. We back up your team — we don’t replace it. We are trained and experienced with the Incident Command System (ICS) model.
When should I bring in crisis communication support?
As early as possible. The sooner we’re involved, the more we can help you avoid missteps and shape the response — before things spiral. “Get big fast” is a fundamental principle of crisis communications.
Can you help prep our spokespeople?
Yes. We offer fast, focused coaching to help leaders speak clearly and confidently under pressure — whether it’s a media call, staff meeting or public statement.
Do you offer real-time or on-call support?
We do. We often work with clients in high-pressure situations that require rapid response, fast writing or strategic advice in the moment.
What happens after the crisis?
We help debrief what happened, identify what worked and rebuild trust where needed. Post-crisis work matters — because how you follow up says just as much as how you responded.
Related links
Services
Executive &
team training
Media relations
Writing
Issues
management