Communication strategy
Not a science.
A strategy.
Break it down.
Strategic communication isn’t a buzzword — it’s a plan. We help you connect the dots between what you’re trying to do, who needs to hear it, and how to make it land.
A solid plan starts with the basics:
Why — the objective
What’s the goal? What’s at stake?
What — the message
What do you want to say — and what should you say?
Who — the audience
Who do you need to reach, and what
do they care about?
Where, when and how — the plan
How you’ll say the right thing, at the right time, to the right audience — for maximum impact.
These days, thoughtful communication isn’t optional. It’s everything.
Service breakdown
No two strategies look the same, but here’s a taste of what we do:
Facilitated workshops
Surface insights, spark clarity and build alignment by bringing together the right people and the right questions in a designed discussion.
Audience analysis
Understand what your audiences care about, what they don’t and where your goals intersect — so you create traction, not noise.
Stakeholder mapping
Identify the voices that count, the ones you’re missing and where influence really sits.
Risk assessment
Spot the cracks before they spread. Anticipate issues and build communication plans to get ahead of them.
Strategy development
Turn insight into intention with clear, focused plans that connect the dots and set the course.
Tactical planning
Map the moves with timelines, tools and channels that turn strategy into action.
Master narrative
Define the story that connects everything — why you exist, why it matters and why people should care.
Message development
Craft clear, consistent language that resonates with your audience and fits your voice.
Interagency collaboration
Align teams, departments and partners around a shared plan — across silos, sectors and jurisdictions.
Execution
Bring the strategy to life with smart, well-timed action and hands-on support when you need it.
Highlights
A few examples of how we’ve helped clients get strategic with their communications:
Designing a brand from scratch
As the outsourced communications team for a startup clean power company, we built the brand, communications plan and stakeholder relations strategy from the ground up.
Advocating for a government policy change
Developed a full strategy for an industry association to advocate for a government policy change through effective communication and media relations.
Supporting a major IT systems replacement
Created and executed a communication strategy for a major IT systems replacement for a national regulatory body made up of provincial organizations.
Building a new communications strategy
Audited the communications function of a Calgary sports organization and built a new communications strategy as an outcome.
Raising a profile
Shaped the communications plan to raise the profile of a multi-stakeholder cleantech support organization.
Finding common ground among partners
Initiated a communication strategy for a multi-stakeholder collaboration in the energy sector where partners in the initiative had not been aligned.
FAQ
What is a communication strategy, really?
It’s more than a few talking points and a content calendar. A real communication strategy connects your goals with your audience through clear messaging, smart timing and the right channels. It tells you why you’re communicating, then shows you how to do it well.
Why do I need a communication strategy?
Because winging it doesn’t work. A strong strategy helps you stay clear, consistent and focused — especially when things get complicated. It saves time, prevents confusion and makes sure your message lands with the people who matter.
What’s included in a communication strategy?
Every strategy we build is different, but the process often includes audience analysis, stakeholder mapping, messaging development, risk assessment, tactical planning and execution support. (No fluff. No filler. Just what works.)
Do you create internal and external communication strategies?
Yes. We work with corporate comms teams, executives and public sector leaders to build strategies for employees, stakeholders, customers, partners — whoever needs to hear your message.
Can you help if we already have a strategy but it’s not working?
Absolutely. We’re often brought in midstream to audit what’s in place, identify what’s missing and rebuild the plan so it actually connects.
How long does it take to build a communication strategy?
That depends on the scope. A focused plan for a specific project can come together quickly. A full organizational strategy might take more time, but we’ll always shape a timeline that works for you.
Do you offer communication strategy consulting in Calgary and beyond?
Yes. We’re based in Calgary, but work with clients across Alberta and beyond. Geography isn’t a barrier. Good strategy travels.
Related links
Services
Writing
Stakeholder engagement
Executive and
team training
Issues
management