Need a hand? We’ve got you.

Smart plans. Compelling stories. Never templated, always on-strategy.

Stretch & Minogue Communication provides the experience and professionalism of a large PR agency, with the flexibility and ease of a small consulting firm. With a community of experts in our stable, we keep the focus on you and the costs low.

If our acronym is making you giggle, yes, we know. But you’ll remember it now, won’t you? Imagine the fun we had thinking of possible taglines.

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SERVICES

We know our strengths, and who to bring in when a project expands beyond our core skills.

Our skillsets are complementary, and we are quick to recommend others when we are not the right fit. We offer marketing, design, digital and other specialty services through our network of trusted sub-contractors. We are here to do great work and build a community. We came together to form Stretch & Minogue based on a shared belief in connecting with audiences through clear, human and genuine communication. With Stretch & Minogue, you get quality, professional PR support, free of jargon or attitude—with a dash of spice.

Communications strategy

Building smart strategies around crisp narratives and carefully chosen channels (that may or may not include traditional media) is the bread and butter of our craft.

Issues management

If you think you may have a problem, contact us right away. We have supported clients through some tricky situations, often preventing an issue from escalating to a crisis.

Crisis management

When the worst happens, we offer cool heads and depth. With ICS training, in-house experience and journalist instincts, we are the experts you want in the room during a crisis.

Media

We’ve spent decades in front of the camera as a journalist and a media spokesperson, and more years working behind-the-scenes. Our media training and approach to media relations earn raves from clients.

Stakeholder engagement

Stakeholders are humans, just like us. We help you figure out who your stakeholders are, what makes them tick, how to connect, and how to structure your stakeholder outreach and community relations.

Writing

Audiences are inundated by so much noise that it’s hard to break through. That’s where we help. We write compelling stories and memorable key messages across all communication channels.

Hilary McMeekin, Director

“As a client of Laurie and Carla’s for the last few years, I have seen these two energetic and talented professionals at work. They built a team of specialists to take on a complex and challenging project with strong results. Their complementary skillsets mean that the whole is definitely greater than the sum of its parts.”

— Hilary McMeekin, Director, Communications and Stakeholder Relations
Alberta Securities Commission

Barry Heck, President and CEO WinSport

“Laurie Stretch has provided strategic counsel and a range of services to WinSport since 2020, bringing insightful perspectives and creative solutions. Carla Minogue joined Laurie to deliver a joint communications training session for one of our teams that was highly successful. We look forward to working with this dynamic team.”

— Barry Heck, President and CEO
WinSport

Ruhee Ismail-Teja, Director, Policy and Communications Calgary Chamber of Commerce

“Carla is a world-class media trainer! Her expertise and coaching helped me build the skills and confidence to speak to media clearly, concisely, and impactfully. Carla’s personalized approach and practical guidance is a testament to her ability to support people with all levels of experience.”

— Ruhee Ismail-Teja, Director, Policy and Communications
Calgary Chamber of Commerce

Laurie Stretch

Partner

A senior communications leader with over 30 years of experience in agency, corporate, non-profit and government roles. Specialized expertise in the energy sector including the energy transition, and in Alberta civic institutions.

LinkedIn

Carla Minogue